A Business Proposal Filming Locations in Seoul

Where Real Romance Meets the Streets of Seoul

Walking past the neon-lit alleyways of Yeonnam-dong on a chilly Friday evening, you can almost hear Shin Ha-ri frantically negotiating her fake identity before stepping into a luxury sedan. A Business Proposal (사내맞선) captured international audiences in 2022 not through heavy melodrama, but through pure, unfiltered romantic comedy energy. The stark contrast between CEO Kang Tae-moo’s high-powered corporate world and Ha-ri’s cozy neighborhood life turned everyday Seoul neighborhoods into romantic landmarks. Visiting these business proposal drama locations seoul relies on brings you straight into the cheerful, chaotic world of GO Food and Goobne Chicken.

As someone who has lived in Seoul for years and watched every episode as it aired, I can tell you that the magic of these locations lies in how accessible they are. You do not need exclusive access or expensive tours to walk the same paths as Tae-moo and Ha-ri. Most of these sites are embedded in popular districts that locals frequent every day for work, food, and weekend relaxation.

Goobne Chicken Playtown (Yeonnam-dong)

In the drama, this vibrant storefront serves as the real-life setting for the fried chicken eatery run by Shin Ha-ri’s parents. It is the backdrop for countless hilarious interactions, including unexpected visits from Tae-moo and chaotic family dinners.

In real life, the venue is Goobne Chicken Playtown, located in the trendy Yeonnam-dong neighborhood near Hongdae. Unlike standard delivery-focused chicken shops, this flagship store features a spacious, multi-level layout with stylish modern decor, outdoor seating, and a menu showcasing classic oven-roasted chicken. Because Yeonnam-dong is a bustling dining district, the surrounding street always buzzes with young locals, street performers, and nearby shopkeepers.

How to get there

Take Seoul Subway Line 2, the AREX line, or the Gyeongui-Jungang Line to Hongik University Station. Leave via Exit 3 and step directly into the Gyeongui Line Forest Park (often called ‘Yeontral Park’ by locals). Walk northeast alongside the park trail for about 8 to 10 minutes before turning into the dining alleyways toward the establishment. Always double-check current business hours on local map apps before heading over.

Cheonggyecheon Stream (Gwanghwamun Area)

This calm waterfront trail serves as the setting where Tae-moo and Ha-ri walk together during quiet evening moments. Away from corporate boardrooms and artificial dates, the stream provides a reflective space where their mutual respect and true feelings gradually take root.

Cheonggyecheon is a famous 11-kilometer public stream running right through the heart of downtown Seoul. Restored in the mid-2000s, it sits below street level, offering a serene escape from the surrounding glass skyscrapers. Stone pathways, small waterfalls, and historic bridges line the water, making it a favorite spot for evening strolls among office workers and couples alike.

How to get there

Take Seoul Subway Line 5 to Gwanghwamun Station and exit through Exit 5. Walk two minutes straight toward Cheonggye Plaza, where the stream begins. Alternatively, you can take Subway Line 1 to Jonggak Station (Exit 5) and walk south for three minutes to reach the central steps leading down to the water.

Lotte World Adventure (Jamsil)

This classic theme park serves as the venue for Tae-moo and Ha-ri’s delightful amusement park date. It is where Tae-moo sets aside his rigid executive persona to wear animal ear headbands, share carnival snacks, and enjoy ride after ride under the evening lights.

Lotte World is one of the largest indoor theme park complexes in the world, supplemented by an outdoor island park called ‘Magic Island’ situated in the middle of Seokchon Lake. Located in Jamsil, it is a quintessential Seoul date spot known for its fairytale castle, indoor ice rink, and energetic seasonal parades. It offers an ideal backdrop for lighthearted romance and cheerful photos.

How to get there

Take Seoul Subway Line 2 or Line 8 to Jamsil Station. The station links directly to the underground entrance of Lotte World via Exits 3 and 4, so you do not even need to step outside to enter the complex. Follow the clear English overhead signage for Lotte World Adventure.

Namsan Seoul Tower Plaza

The iconic mountain plaza appears during romantic night sequences where the grand Seoul skyline stretches out beneath the characters. It emphasizes the sweeping, cinematic scale of their growing romance amidst the glowing cityscape.

Perched atop Namsan Mountain in Yongsan-gu, Namsan Seoul Tower stands as one of the capital’s premier land structures. The surrounding public plaza features observation decks, coffee shops, and the famous ‘locks of love’ fences where visitors attach padlocks to symbolize everlasting affection. While accessing the upper tower deck requires an admission fee, walking around the outdoor plaza and viewing deck is entirely free and open to everyone.

How to get there

Take Seoul Subway Line 4 to Myeongdong Station (Exit 3). From there, walk approximately 10 to 15 minutes uphill toward the Namsan Cable Car boarding station. Alternatively, catch the green Namsan Sunhwan Shuttle Bus No. 01 from Exit 1 of Myeongdong Station, which takes you directly to the bus drop-off point near the top of the mountain.

Make a Day of It

Planning your day around business proposal drama locations seoul features is seamless because these spots group naturally into two major city hubs: the trendy western district of Hongdae/Yeonnam and the central/eastern tourism corridors of Jongno and Jamsil.

Start your morning in Yeonnam-dong. Grab a fresh drip coffee from one of the artisanal roasteries tucked into the residential brick alleyways behind Gyeongui Line Forest Park. Walk through the park path to visit the Goobne Chicken location for an early lunch or afternoon bite. Since Yeonnam-dong is packed with independent clothing boutiques and Korean stationery shops, spend a couple of hours exploring the narrow streets.

By mid-afternoon, take Subway Line 2 directly across town to Jamsil Station. Enjoy a few hours at Lotte World, taking in the fairytale views of Magic Island. If you prefer to stay outdoors, walk along the walking trails surrounding Seokchon Lake, especially beautiful during spring and autumn.

As dusk approaches, head back to central Seoul via Subway Line 1 or 5 to reach Cheonggyecheon Stream. Walk along the illuminated waters as downtown office buildings light up. Conclude your night by taking the shuttle bus up to Namsan Seoul Tower to admire the midnight panorama of the capital.

District	Key Attraction	Recommended Time
Yeonnam-dong	Goobne Chicken & Park Trail	Late Morning / Lunch
Jamsil	Lotte World & Seokchon Lake	Afternoon
Jongno / Namsan	Cheonggyecheon & Namsan Tower	Sunset / Evening

Photo Tips

To capture photos that evoke the specific mood of the drama without feeling rushed, timing and perspective are everything. Here is how to get the exact shots fans look for:

• Goobne Chicken Exterior: Stand across the narrow street opposite the entrance to catch the full storefront frame. Shoot with a slightly low angle to include the warm outdoor lights. Early evening (around 6:30 PM) works best when the interior lighting begins to glow against twilight.
• Cheonggyecheon Stepping Stones: Position your camera at water level near the stepping stone crossings between Mojeonggyo and Gwangtonggyo bridges. Frame the subject in the middle of the stones with the long line of ambient arch lamps running down the background stream.
• Lotte World Magic Castle: Stand on the pedestrian bridge connecting the main indoor complex to Magic Island. Shoot upward toward the blue-roofed castle towers just after sunset when the white accent lights turn on.
• Namsan Lookout: Stand along the wooden observation deck facing south toward the Han River. Twilight/golden hour provides the perfect balance between the orange sky and the rising grid of blue urban lights.

FAQ

Can you eat inside the chicken shop featured in the show?

Yes, the flagship location in Yeonnam-dong operates as a fully functional restaurant with ample dining space. Visitors can sit inside, order various roasted chicken dishes, and enjoy the ambient layout seen on screen.

How much time should I allocate for visiting these Seoul locations?

Because these sites span across western, central, and eastern Seoul, it is best to divide them across one full day or two half-days. Allocating roughly two hours per location ensures comfortable travel times via the subway network.

Are these locations suitable for non-Korean speaking travelers?

Yes, all listed locations are situated in major tourist and cultural districts in Seoul. Subway stations feature English, Japanese, and Chinese signage, and nearby restaurants frequently provide English menus or digital ordering kiosks.

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