True Beauty Drama Filming Locations in Seoul

Walking down Yunboseon-gil on a crisp afternoon, you can almost hear the faint sound of comic book pages turning. This quiet stone-wall alley near Anguk Station is where Lim Ju-kyung and Lee Su-ho kept bumping into each other outside Prince Comics, kicking off one of the sweetest webtoon adaptations in recent years. True Beauty captured fans globally not just for its hilarious makeup transformations and emotional love triangle between Ju-kyung, Su-ho, and Han Seo-jun, but because it showcased Seoul in such cozy, atmospheric tones.

As a lifelong Seoul resident who tracked down these filming spots while the show was airing, I can tell you that visiting them feels like stepping straight into a Webtoon panel. The drama masterfully mixes historic Jongno charm with modern university neighborhood energy. Below are the most iconic, publicly accessible spots in Seoul where True Beauty was filmed, along with practical transit advice to help you build your own itinerary.

1. Prince Comics Exterior (Yunboseon-gil, Anguk)

In the drama, Prince Comics is the nostalgic, slightly cluttered comic book shop where Ju-kyung and Su-ho share secret horror webtoon recommendations and bond over their true selves away from school judgment. It serves as the emotional anchor for their growing romance throughout the early episodes.

In real life, this building is located along Yunboseon-gil, a picturesque street running behind Anguk Station in Jongno-gu. The exterior was altered slightly with temporary signs for filming, but the distinct red brick wall, dark window frames, and surrounding stone paths are instantly recognizable. Today, the building houses small boutique shops and creative spaces. Because it sits along a scenic neighborhood street near traditional hanok houses, it remains a favorite walking path for locals and visitors alike.

How to get there

Take Seoul Subway Line 3 to Anguk Station and take Exit 1. Turn right into the first major alleyway (Yunboseon-gil) that runs alongside Ducksoo Girls’ High School. Walk straight for about three minutes until you see the distinct brick facade on your right. Always maintain quiet voices while taking photos, as this is a peaceful cultural and residential corridor.

2. Wonhyo Bridge at Yeouido Hangang Park

This location sets the dramatic foundation of the entire series in Episode 1. High above the illuminated city and the dark flowing river, Su-ho prevents a distressed Ju-kyung from making an irreversible mistake on a high building edge, leading to their chaotic yet unforgettable first encounter.

The sprawling backdrop behind this scene features the Han River and Wonhyo Bridge, framed by the soaring towers of Yeouido. Wonhyo Bridge connects Yongsan-gu to the Yeouido financial district and is one of Seoul’s most famous structures for evening light views. The park area beneath the bridge is Yeouido Hangang Park, a vibrant public space where locals gather for evening picnics, bike rides, and convenience store instant ramen.

How to get there

Take Seoul Subway Line 5 to Yeouinaru Station and take Exit 2 or Exit 3. Walk east through Yeouido Hangang Park toward Wonhyo Bridge for about 10 minutes. You will reach the wide open plaza near the water’s edge, offering clear views of the bridge arches and city skyline featured in the night scenes.

3. Hongdae Style Street and Shopping Alleys

Throughout True Beauty, Ju-kyung visits busy commercial streets to purchase cosmetics, test beauty products, and shop for trendy outfits alongside her classmates. Several strolling and shopping sequences were filmed throughout the lively Hongdae shopping precinct.

Hongdae (around Hongik University Station) is the beating heart of youth culture, street fashion, and indie music in Seoul. The pedestrian-friendly alleys of Eoulmadang-ro are lined with international cosmetics chains, local fashion boutiques, street food carts, and outdoor performance spaces where buskers play daily. Visiting this area gives you a direct look into contemporary Korean teenage and youth trends that inspired the original True Beauty webtoon.

How to get there

Take Seoul Subway Line 2, the Airport Railroad, or the Gyeongui-Jungang Line to Hongik University Station. Take Exit 8 or Exit 9 and head directly into the main pedestrian zone along Eoulmadang-ro. The streets come fully alive in the afternoon and stay energetic late into the night.

4. Sinchon Yonsei-ro Pedestrian Street

Sinchon Yonsei-ro serves as the background for various casual street scenes in the drama, including moments where Han Seo-jun rides his motorcycle through university districts and where classmates gather after school for snacks and arcades.

Located right next door to Hongdae, Yonsei-ro is a wide avenue connecting Sinchon Station to Yonsei University. It frequently hosts street festivals, weekend market pop-ups, and student busking. The surrounding side streets are packed with traditional coin karaoke spots, photo booths, and cozy eateries, making it an authentic look at daily Seoul student life.

How to get there

Take Seoul Subway Line 2 to Sinchon Station and use Exit 2 or Exit 3. You will emerge directly onto Yonsei-ro, the main avenue leading north toward Yonsei University campus.

5. Yonsei University Underwood Hall (Saebom High School Grounds)

While interior classroom scenes were shot on studio sets, several exterior shots representing Saebom High School’s grand European-style campus architecture were filmed around Yonsei University’s historic central quadrangle.

Underwood Hall, covered in thick green ivy during spring and summer, is a designated historic property located at the center of Yonsei University’s Sinchon campus. Its stone arches and classic European architectural style give the fictional Saebom High School its prestigious, cinematic appearance. The campus grounds are open to the public for respectful walking tours.

How to get there

From Sinchon Station (Line 2, Exit 2 or 3), walk straight up Yonsei-ro for about 10 minutes to reach the main gates of Yonsei University. Walk down the central tree-lined boulevard (Baekyang-ro) until you reach the historic ivy-covered stone buildings at the end of the main path.

Make a Day of It

You can easily group these true beauty drama filming locations into a single, seamless one-day itinerary across Seoul. Here is a practical route to maximize your time and taste delicious local food along the way.

Morning: Anguk and Bukchon Walking Tour

Start your morning early at Anguk Station (Exit 1). Stroll down Yunboseon-gil to photograph the Prince Comics exterior while the street is calm and uncrowded. Afterward, explore the surrounding Bukchon Hanok Village alleys. For lunch, stop by a local noodle shop near Anguk for a hot bowl of kalguksu (hand-cut noodle soup) or fresh Korean handmade dumplings.

Afternoon: Hongdae & Sinchon Youth District

Take Subway Line 3 from Anguk to Euljiro 3-ga Station, transfer to Line 2, and ride to Hongik University Station. Spend your afternoon browsing the cosmetics shops along Hongdae Style Street. Grab a quick snack of spicy 떡볶이 (tteokbokki) or sweet 호떡 (hotteok) from street carts. Take a short 15-minute walk down to Sinchon Yonsei-ro, drop into a photo booth to snap themed four-frame photos, and walk up to Yonsei University campus to see Underwood Hall.

Evening: Sunset at Yeouido Hangang Park

From Sinchon Station, take Subway Line 2 to Dangsan Station, then transfer to Line 9 to reach Yeouido (or take Line 5 directly to Yeouinaru Station). Arrive at Yeouido Hangang Park about an hour before sunset. Rent a picnic mat, order classic fried chicken (chimaek) near the park entrance, and watch the sun set over the Han River and Wonhyo Bridge just like in the drama’s night scenes.

Photo Tips for True Beauty Fans

Location	Best Time for Photos	Recommended Framing Angle
Prince Comics Exterior	Morning (9:00 AM – 11:00 AM)	Low angle across the narrow stone alley, framing the brick wall and wooden door.
Wonhyo Bridge Plaza	Blue Hour (30 mins after sunset)	Wide landscape view facing south toward the illuminated bridge arches and city lights.
Yonsei Underwood Hall	Early Afternoon (1:00 PM – 3:00 PM)	Straight-on view from the central garden path, capturing the ivy-covered stone arches.

FAQ

Can you actually go inside the Prince Comics building?

No, the indoor comic store scenes were filmed on a constructed studio set. The physical building in Yunboseon-gil is a private retail space, so visitors can only photograph the exterior facade from the public sidewalk.

Do I need to pay an entry fee to visit Saebom High School (Yonsei University)?

No admission fee is required to walk around the outdoor campus grounds of Yonsei University. However, as it is an active university, keep noise levels low and avoid entering academic buildings during class hours.

Are all these filming locations open year-round?

Yes, all the spots listed above are public streets, parks, or university grounds open throughout the year. Operating hours for nearby private shops in Hongdae and Anguk typically run from 11:00 AM to 10:00 PM daily, though public parks remain open 24 hours.

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