Business Proposal Drama Locations in Seoul and Incheon

When Shin Ha-ri accidentally stepped onto a blind date pretending to be her wealthy friend and found herself sitting across from her company’s CEO Kang Tae-moo, K-drama fans instantly fell in love. Business Proposal delivered pure romantic comedy joy, balancing high-fashion corporate life with cozy neighborhood comfort. Beyond the hilarious misunderstandings and swoon-worthy fake dating moments, the show acts as a gorgeous tour of modern Seoul and sleek Incheon.

As a local resident who has spent years mapping out screen locations across South Korea, I can tell you that visiting these real-life spots is one of the easiest and most satisfying itineraries for K-drama travelers. The production team chose places that capture both the trendy, youthful energy of urban Korea and the quiet romanticism of evening cityscapes. Here are four of the most memorable filming spots you can easily add to your itinerary.

Goobne Chicken Sangsu Branch (Mapo-gu, Seoul)

In the drama, this location serves as Go-min Chicken, the neighborhood fried chicken shop run by Shin Ha-ri’s hard-working parents. It is the backdrop for countless family meals, chaotic misunderstandings, and the endearing scenes where Kang Tae-moo tries to fit into Ha-ri’s humble daily world without revealing his corporate fortune.

In real life, this spot is an actual operating branch of Goobne Chicken located in the Sangsu neighborhood, right on the edge of the vibrant Hongdae district. While the interior set styling used for filming was temporarily customized for the show, the exterior structure and the surrounding tree-lined street remain instantly recognizable to fans. It operates as a standard Korean oven-roasted chicken restaurant where you can sit down and enjoy a meal in the exact neighborhood where Ha-ri walked home every night.

How to get there

Take Seoul Subway Line 6 to Sangsu Station and head out through Exit 1. Walk straight along the main boulevard toward Hongik University for about three minutes. The restaurant is situated along the main street on your left side. Because opening hours can fluctuate depending on delivery schedules, it is best to visit during standard afternoon or early evening dinner hours.

The Hyundai Seoul (Yeouido, Seoul)

This grand futuristic setting plays the role of the sleek corporate environment surrounding GO Food headquarters, as well as the setting for high-end shopping dates and luxury outings between Tae-moo and Ha-ri. Its grand atrium, sweeping indoor greenery, and futuristic glass elevators instantly give off the wealth and polished style of Tae-moo’s CEO lifestyle.

The Hyundai Seoul is Korea’s largest flagship department store, situated in the heart of Yeouido financial district. Opened shortly before the drama filmed, it revolutionized retail design in Seoul by devoting nearly half of its total space to open public indoor gardens, indoor waterfalls, and rest areas. The fifth-floor indoor garden, known as Sounds Forest, is a stunning glass-domed park filled with real trees, lawns, and natural sunlight, making it feel like an indoor sanctuary.

How to get there

Take Seoul Subway Line 5 or Line 9 to Yeouido Station. From inside the station, follow the clearly marked underground moving walkways directly into the basement entrance of The Hyundai Seoul. Alternatively, take Line 5 to Yeouinaeru Station Exit 1 and walk about five minutes south toward the large glass complex.

Namsan Seoul Tower and Namsan Park (Jung-gu, Seoul)

Namsan Park forms the romantic background for evening walks where Tae-moo and Ha-ri step away from company pressure and speak honestly with one another. The soft glowing lights of the tower and the panoramic night view of Seoul heighten the emotional connection between the main characters as their fake contract evolves into real feelings.

Mount Namsan stands right in the center of Seoul, offering the city’s most famous panoramic view. While tourists often ride the cable car straight to the top observation deck, the surrounding park trails feature winding stone paths, scenic wooden decks, and quiet bench areas where locals gather to watch the sunset. It is open around the clock, making it one of the most accessible romantic walking paths in the capital.

How to get there

Take Seoul Subway Line 4 to Myeongdong Station and take Exit 3. From there, you can walk roughly 10 to 15 minutes uphill to the Namsan Cable Car boarding station. If you prefer to avoid the uphill walk, board the yellow Namsan Sunhwan Shuttle Bus No. 01 directly outside Exit 1 of Myeongdong Station, which will take you straight up to the bus stop near the top of the mountain.

Songdo Central Park and Tri-Bowl (Songdo, Incheon)

This striking coastal park provided the high-tech modern backdrops for several outside strolls and corporate date scenes. The unique architectural curves of the buildings and the reflective waters along the park canals mirrored the stylish, contemporary tone that set Business Proposal apart from traditional romantic comedies.

Located in the international business district of Songdo in Incheon, Songdo Central Park is a massive seawater park inspired by New York’s Central Park. It features artificial waterways where visitors can ride water taxis or kayaks. Right at the edge of the park sits the Tri-Bowl, a famous architectural structure with three bowl-shaped curved concrete shells floating above a shallow reflection pool, frequently used for cultural exhibitions and filming sets.

How to get there

Take the Incheon Subway Line 1 to Central Park Station and take Exit 3. The park entrance, water taxi terminal, and the Tri-Bowl building are located immediately outside the station exit. The journey takes around one hour from central Seoul via subway transfer.

Make a Day of It

To maximize your time without rushing through transit, I recommend grouping these locations into two distinct full-day itineraries based on geography.

Day 1: Seoul Urban Romance (Sangsu, Yeouido & Namsan)

• Morning: Start at The Hyundai Seoul in Yeouido. Explore the fifth-floor Sounds Forest garden and grab lunch at the massive basement food hall, which features some of Seoul’s most famous bakery and dining pop-ups.
• Afternoon: Hop on Line 6 or cross the river to Sangsu. Walk around the artsy alleyways of Sangsu and Hongdae, stopping by the Goobne Chicken location for photo opportunities and an afternoon snack.
• Evening: Take the subway to Myeongdong and head up Mount Namsan as the sun begins to set. Enjoy the evening night view across Seoul’s skyline just as Tae-moo and Ha-ri did during their quiet walks. Finish your night with street food in the Myeongdong night market.

Day 2: Incheon Coastal Architecture (Songdo)

• Afternoon: Take the subway out to Songdo Central Park. Stroll around the concrete curved boardwalks near the Tri-Bowl and rent a water taxi along the central canal.
• Evening: Dine at one of the surrounding restaurants along the park promenade while taking in the LED lit night landscape of the Songdo skyscraper district.

Photo Tips

Catching the right atmosphere and angles will make your travel photos look like high-quality drama screen captures.

• Goobne Chicken (Sangsu): Stand across the street on the opposite sidewalk using a slightly low angle to capture the storefront facade and street tree canopy in a single frame. Early afternoon provides warm natural sunlight without blocking delivery traffic.
• The Hyundai Seoul (Sounds Forest): Head to the 6th floor balcony overlook pointing your camera down toward the 5th floor garden trees with the glass dome roof above. This creates a dramatic, wide-angle shot showing both nature and modern architecture.
• Songdo Tri-Bowl: Visit right at sunset or early twilight. Place your camera near the water level of the reflection pool to capture the curved architectural reflection and the glowing blue lighting underneath the structure.
• Namsan Park Trail: Position your shot on the wooden stairs facing downward toward the city lights below, allowing the glowing Seoul Tower to frame the background behind you.

FAQ

Are these filming spots open to the public every day?

Yes, all four featured spots are fully accessible public spaces or working business establishments. Parks like Namsan and Songdo Central Park remain open 24 hours daily. The Hyundai Seoul and the Sangsu Goobne Chicken operate under standard business hours, so always verify operating days online prior to visiting on public holidays.

Do I need to pay an entry fee to visit these places?

Songdo Central Park, Namsan Park walking trails, and The Hyundai Seoul public gardens are completely free to enter and walk around. You will only need budget for public transportation, dining, or optional activities like the Namsan cable car or Songdo water taxi rentals.

Is it respectful to take photos in front of the chicken shop?

Yes, but always remain mindful of active operations. Since the Sangsu location is a working business on a busy city street, take photos quickly from the sidewalk without blocking delivery scooters, traffic, or customer doorways.

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