Euljiro KDrama Filming Locations from Vincenzo and Del Luna

Where Retro Seoul Meets K-Drama Magic in Hipjiro

Stepping off Euljiro 3-ga Station into the labyrinth of printing presses, acrylic shops, and raw industrial alleyways feels like stepping straight onto a high-budget drama set. This neighborhood, affectionately dubbed ‘Hipjiro’ by local youth, is one of central Seoul’s oldest surviving industrial centers. Built during Korea’s rapid post-war economic boom, its unique contrast between weathered 1960s concrete structures and hidden, trendy wine bars has made it a favorite canvas for location scouts.

International fans know Euljiro best as the setting for iconic television moments. It is where dark hero lawyers protect eccentric tenants, where ancient hotel owners sip herbal tea in vintage booths, and where vigilante taxi drivers navigate tight backstreets late at night. The beauty of visiting Euljiro as a K-drama fan is that very little of what you see on screen was built on a soundstage. These are real, living streets filled with authentic texture, history, and unmistakable Korean grit.

Sewoon Sangga (Geumga Plaza in Vincenzo)

In the smash-hit 2021 drama Vincenzo, Italian mafia consigliere Vincenzo Cassano arrives in Seoul with one core objective: retrieve metric tons of gold hidden beneath Geumga Plaza. Throughout twenty episodes, this massive, quirky commercial building becomes the heart of the show’s action, hosting memorable tenant battles, dramatic rooftop showdowns, and warm community moments.

In real life, Geumga Plaza is Sewoon Sangga (Sewoon Shopping Center), Korea’s very first mega-scale mixed-use commercial and residential complex, built in 1968. Designed by famous Korean architect Kim Swoo-geun, the long concrete structure spans across several city blocks. While lower levels still house traditional electronics repairmen and hardware shops, upper elevated walkways (known as the Sewoon Deck) have been renovated into artistic studios, third-wave coffee bars, and open-air pedestrian plazas offering sweeping urban views.

How to get there

Take Seoul Subway Line 1, Line 3, or Line 5 to Jongno 3-ga Station and leave through Exit 12. Walk straight south for about 3 minutes until you see the colossal concrete facade spanning across the main boulevard. Alternatively, take Line 2 or Line 3 to Euljiro 3-ga Station, take Exit 6, and walk north along Eulji-ro for approximately 5 minutes. The elevated pedestrian bridges connect directly into the upper floors.

Eulji Dabang (Hotel Del Luna)

In the fantasy hit Hotel Del Luna, the ancient hotel proprietor Jang Man-wol (played by IU) delights in traditional Korean delicacies and nostalgic haunts throughout Seoul. In an early episode setting up her character’s love for historical retro aesthetics, she visits a classic vintage teahouse to sip traditional herbal tea topped with a raw egg yolk.

That scene was shot inside Eulji Dabang, a genuine 1980s-style traditional Korean teahouse (*dabang*) preserved right in the middle of Euljiro’s print district. Stepping inside feels like traveling back forty years in time, complete with mustard-yellow leather booths, dark wooden paneling, vintage tea cups, and handwritten menu boards. It offers visitors a rare window into Seoul’s coffee culture before modern western-style cafes took over the city.

How to get there

Take Seoul Subway Line 2 or Line 3 to Euljiro 3-ga Station and use Exit 5. The entrance is located almost immediately outside the subway stairwell. Look for the yellow overhead sign pointing toward a narrow staircase leading up to the second floor. Please note that hours can vary, so checking local map apps before heading over is recommended.

Euljiro Printing Alleyways (Taxi Driver & My Liberation Notes)

In the action thriller Taxi Driver, Kim Do-gi and the Rainbow Taxi team often weave through dim, tight alleyways during tense foot chases and covert drop-offs. Meanwhile, in My Liberation Notes, the characters walk past neon-lit workshop facades after late-night drinks, capturing the quiet melancholia of Seoul’s working-class quarters after sunset.

These atmospheric scenes were filmed throughout the extensive Euljiro Printing Alley network running between Euljiro 3-ga and Chungmuro. By day, these lanes are a hive of activity with small motor carts navigating narrow spaces piled high with paper rolls and metal plates. By night, when the metal shutters roll down, the dark lanes light up with glowing vintage lightbulbs, neon signs from hidden bars, and outdoor plastic tables filled with locals unwinding over cold drinks.

How to get there

Take Line 2 or Line 3 to Euljiro 3-ga Station and exit via Exit 3 or Exit 10. Walk directly into any of the narrow paved side streets branching off the main avenue. Because these streets form a vast grid, simply wandering between Eulji-ro and Mareunnae-ro will bring you directly into the heart of these cinematic alleyways.

Cheonggyecheon Stream Walkway at Sewoon Bridge (Vincenzo & Various Dramas)

Throughout Vincenzo, late-night conversations and tactical planning sessions frequently happen along the quiet, illuminated water walkways running beneath the bridges near Geumga Plaza. The urban stream provides a peaceful backdrop that contrasts sharply with the high-stakes legal battles facing the characters.

This location is the central section of Cheonggyecheon Stream, specifically the stretch flowing right beneath the elevated skywalk bridges connecting Sewoon Sangga to Cheonggye Sangga. Restored in the mid-2000s, this 11-kilometer public stream sits below street level, offering clean walking paths, stepping stones, and gentle water features framed by central Seoul’s skyline.

How to get there

Walk to the northern end of the Sewoon Sangga complex. Pedestrian staircases on both sides of the elevated platform lead straight down to the stream level path beneath the main bridge structure.

Make a Day of It

Euljiro is one of the most exciting neighborhoods in Seoul to explore on foot because historical industrial operations sit right alongside modern, creative youth culture. You can easily spend an entire afternoon and evening immersing yourself in the district’s unique ambiance.

Time	Activity	Location Highlights
Late Afternoon	K-Drama Exterior Scouting	Explore Sewoon Sangga upper decks and snap photos of Geumga Plaza architecture.
5:30 PM	Retro Tea Break	Try traditional tea or coffee at Eulji Dabang or trendy third-wave cafes on Sewoon Deck.
7:00 PM	Dinner & Local Eats	Head into Nogari Alley for casual street eats or local cold noodle spots nearby.
8:30 PM	Night Alley Wandering	Photograph neon-lit industrial lanes and discover hidden, speakeasy-style wine bars.

For food lovers, Euljiro is famous for cold Pyongyang-style buckwheat noodles (*naengmyeon*) and traditional grilled meats. As evening falls, head toward Nogari Alley near Euljiro 3-ga Station, where dozens of outdoor plastic tables spill onto the streets. Locals gather here to drink draft beer accompanied by *nogari* (dried young pollack) under strings of outdoor lights.

Photo Tips

To capture the iconic *Vincenzo* shot, climb up to the 3rd-floor outer deck walkway at Sewoon Sangga. Point your camera facing south toward Namsan Seoul Tower; this frames the brutalist concrete structures of the plaza with the iconic tower in the background, exactly as seen in the drama’s promotional visuals and dramatic outdoor scenes.

For alleyway photos, the golden hour just after sunset (around 6:30 PM to 7:30 PM depending on the season) provides the best lighting balance. The ambient dark blue twilight sky contrasts beautifully with the warm orange streetlights and neon shop signs rolling down over the metal shutters.

FAQ

Is Geumga Plaza from Vincenzo a real place you can visit?

Yes, Geumga Plaza is actually Sewoon Sangga (Sewoon Shopping Center), a real commercial complex located in central Seoul. Visitors can walk freely along the public walkways, visit shops, and explore the upper outdoor decks without paying any admission fee.

When is the best time of day to visit Euljiro for K-drama locations?

Late afternoon into early evening is ideal. Visiting around 4:00 PM allows you to see the bustling industrial workshops in action, catch sunset photos from the Sewoon Sangga rooftop decks, and experience the neon lighting transformation of the printing alleys at dusk.

Are these locations safe and accessible for international travelers?

Euljiro is very safe, centrally located, and well-served by multiple major subway lines (Lines 1, 2, 3, and 5). However, because printing shops operate active machinery during daytime hours, visitors should remain mindful of passing delivery carts. Since many back alleys are home to working businesses, always maintain respectful noise levels when photographing residential or private properties.

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