Unveiling the Magic: Your “True Beauty” Filming Locations Tour in Seoul!

Annyeonghaseyo, fellow K-drama lovers! Your resident K-drama fan and local guide here, ready to whisk you away on a magical journey through the streets of Seoul. Today, we’re diving deep into the vibrant world of True Beauty (여신강림), the beloved webtoon-turned-drama that stole our hearts with its relatable characters, hilarious high school antics, and heartwarming message of self-acceptance. If you, like me, fell head over heels for Ju-kyung, Su-ho, and Seojun, then you’ve probably dreamt of walking in their footsteps. And guess what? You absolutely can! Seoul is practically a character in itself in True Beauty, with its charming alleyways, bustling university towns, and iconic landmarks forming the backdrop for some of the show’s most memorable scenes. So, grab your imaginary comic book, put on your most fashionable makeup (or not!), and let’s explore the real-life true beauty filming locations that brought this enchanting story to life!

Sae Bom High School: Jungang High School (중앙고등학교)

Ah, Sae Bom High! The hallowed halls where Ju-kyung transformed, Su-ho brooded intellectually, and Seojun charmed everyone with his bad-boy-with-a-heart-of-gold persona. While ‘Sae Bom High School’ is a fictional name, many of the exterior shots and the overall classic school atmosphere were captured at the stunning Jungang High School in Jongno-gu. With its majestic traditional Korean architecture – a blend of Western and Hanok styles – it’s no wonder this school is a frequent star in K-dramas, giving that quintessential old-Seoul charm to the school setting. Imagine Ju-kyung rushing through the gates, or Su-ho leaning against a wall, lost in thought. This historical gem truly feels like a place where youthful dreams and dramas unfold.

How to get there

Jungang High School is nestled in a beautiful, historic part of Seoul. The easiest way to reach it is by taking Seoul Subway Line 3 to Anguk Station (안국역). From Exit 3, it’s about a 15-20 minute uphill walk through charming traditional streets. Alternatively, you can take a local bus from near Anguk Station. Remember, this is an active school, so please be mindful and respectful of the students and staff. It’s best to visit on weekends or after school hours, and always stay in public areas.

Prince Comics Cafe: Yogiyo Comic Cafe (만화카페 요기요), Sinchon

Who could forget the Prince Comics Cafe, Su-ho’s peaceful sanctuary, and later, where Ju-kyung found a quirky part-time job? This cozy, inviting haven for comic book lovers was a central spot for many of Su-ho and Ju-kyung’s quiet, heartfelt moments. The real-life counterpart that captured this charming vibe is none other than Yogiyo Comic Cafe (만화카페 요기요) in the lively Sinchon area. It’s exactly the kind of place where you can lose yourself in a good story, surrounded by shelves upon shelves of comics, just like our favorite characters. With its comfortable seating and relaxed atmosphere, it’s a perfect escape from the bustling city outside.

How to get there

Yogiyo Comic Cafe is conveniently located in Sinchon, a popular university district. Take Seoul Subway Line 2 to Sinchon Station (신촌역). It’s typically a short walk (around 5-10 minutes) from one of the main exits, usually Exit 2 or 3, into the vibrant Yeonsei-ro area. You might need to check online maps for the exact current location as shops can sometimes move, but it’s generally nestled among other cafes and shops in the district.

The Iconic Alleyways & Neighborhood: Changsin-dong / Dongdaemun Area

The winding, often steep, and utterly charming alleyways of Ju-kyung’s and Seojun’s neighborhood were almost characters themselves, witnessing countless dramatic encounters, bike chases, heart-to-heart talks, and the hilarious mishaps that made us love True Beauty so much. The specific houses are residential, but the general atmosphere and distinct old-Seoul vibe were captured in areas like Changsin-dong (창신동), near Dongdaemun. This neighborhood is famous for its narrow streets, staircases, and residential charm that gives a peek into a different, older side of Seoul. Exploring these labyrinthine paths feels like stepping right into a K-drama scene, complete with unexpected street art and local life.

How to get there

To experience the atmosphere of these iconic alleyways, head to the Dongdaemun (동대문역) area on Seoul Subway Line 1 or 4, or Dongmyo Station (동묘앞역) on Line 1 or 6. From there, you can explore the residential streets of Changsin-dong, which are often found on the hillsides behind the main Dongdaemun market district. Walk through the smaller streets and explore. Remember, these are residential areas where people live, so please be respectful of their privacy, keep noise levels down, and do not trespass on private property. Focus on soaking in the general ambiance from public pathways.

Lotte World (롯데월드)

Who can forget the unforgettable amusement park date that brought so much joy (and a little bit of angst!) to our favorite characters? Lotte World, with its iconic Magic Castle and thrilling rides, provided the perfect backdrop for those moments of youthful exuberance and budding romance. It’s a quintessential K-drama date spot, and True Beauty made excellent use of its magical atmosphere. From the dazzling parades to the exhilarating rides, every corner of Lotte World holds the potential for creating your own K-drama-worthy memories, just like Ju-kyung and her friends.

How to get there

Lotte World is incredibly easy to get to, as it’s directly connected to the subway. Take Seoul Subway Line 2 or 8 to Jamsil Station (잠실역). Follow the signs from the station directly to Lotte World Adventure. You can’t miss it!

The Gang’s Hangout: K-Pub (케이펍), Hongdae

Beyond school and study, our True Beauty gang loved to unwind and have a good time, just like any group of friends! One of their memorable hangout spots was K-Pub in the bustling, energetic district of Hongdae. This lively pub, with its distinct decor and vibrant atmosphere, served as the backdrop for several fun, candid moments between the friends, from celebratory drinks to casual meetups. It perfectly captures the youthful, social spirit of Seoul’s university neighborhoods, making it a great spot to relive some of the show’s more lighthearted scenes.

How to get there

K-Pub is located in the heart of Hongdae, making it super accessible. Take Seoul Subway Line 2 to Hongik University Station (홍대입구역). Use Exit 9, which leads you directly into the main hub of Hongdae. K-Pub is usually a short walk from there, nestled among other restaurants, cafes, and shops that make Hongdae so vibrant. It’s a great spot to experience the nightlife and youthful energy of the area, but remember to verify opening hours and specific location details online before your visit.

Make a Day of It

• Near Jungang High School: After soaking in the historic school vibes, immerse yourself in the past by exploring Bukchon Hanok Village, right next door. Wander through traditional Korean houses, find charming cafes, and visit art galleries. Head to Samcheong-dong for trendy boutiques and beautiful cafes, or walk a bit further to Gyeongbokgung Palace for a grand experience of Korean royalty.
• Near Yogiyo Comic Cafe (Sinchon) & K-Pub (Hongdae): These two locations are in vibrant university towns, making them perfect to combine! Explore the bustling streets of Sinchon for shopping and dining, then hop over to Hongdae to catch street performances, browse indie shops, enjoy unique cafes, and experience Seoul’s youthful energy and nightlife. Don’t miss the street art!
• Near Changsin-dong / Dongdaemun: After your alleyway exploration, dive into the future at the iconic Dongdaemun Design Plaza (DDP) for stunning architecture and exhibitions. Then, get lost in the endless shopping possibilities and delicious street food at Dongdaemun Market, which comes alive particularly at night.
• Near Lotte World: Extend your fun by visiting the majestic Lotte World Tower & Mall, one of the world’s tallest buildings, for panoramic views from its Seoul Sky observation deck. You can also enjoy a leisurely stroll around Seokchon Lake, which beautifully frames the Magic Castle.

Photo Tips for Your True Beauty Tour

• Jungang High School: For that iconic Sae Bom High look, frame your shot from the main entrance looking up at the grand, traditional school buildings. Early morning or late afternoon provides soft, warm light and fewer people. Remember to be discreet and respectful.
• Yogiyo Comic Cafe: Capture the cozy, lived-in feel by focusing on the shelves of comics and comfortable nooks. Try an overhead shot of you ‘reading’ a comic, or a wide shot of the cafe’s unique decor.
• Changsin-dong Alleyways: Look for the steep stairs and vibrant murals. A wide-angle lens can help capture the depth and character of the narrow streets. Golden hour (just before sunset) casts a beautiful glow, enhancing the nostalgic feel.
• Lotte World: The Magic Castle is your star! Photograph it from across Seokchon Lake for a classic K-drama shot. Capture the excitement of the rides or the colorful parades. Try to visit on a sunny day for vibrant pictures.
• K-Pub: Get a shot of the distinctive exterior signage, or if appropriate and with permission, a candid photo inside capturing the lively atmosphere. Nighttime will give it that true pub vibe.

FAQ

Is Sae Bom High School a real place I can visit?

While Sae Bom High School is a fictional name for the drama, many of its scenes were filmed at the historic and beautiful Jungang High School in Jongno-gu, Seoul. You can visit the publicly accessible parts of its grounds, but please remember it’s an active school and to respect the students and staff by being quiet and unobtrusive.

Can I visit Im Ju-kyung’s actual house from the drama?

No, the houses used in the drama were private residences, and it’s essential to respect the privacy of the occupants. Instead of seeking out specific private homes, we recommend exploring the charming public alleyways in areas like Changsin-dong near Dongdaemun, which offer a similar atmosphere to the drama’s neighborhood. Always be respectful of local residents when exploring residential areas.

Are the True Beauty filming locations all located close to each other?

The True Beauty filming locations are spread out across various districts of Seoul. For example, Jungang High School is in Jongno, while the comic cafe and K-Pub are in Sinchon/Hongdae, and Lotte World is in Jamsil. You’ll need to use Seoul’s efficient subway system to travel between them. However, you can easily group locations for day trips, such as combining Jungang High School with Bukchon Hanok Village, or Sinchon with Hongdae, to make the most of your time!